10 Web Design Best Practices For Conversions

Web Design Best Practices For Conversions

The quality of your web design is of the utmost importance today. Our friends at Design Rush, web designers in NYC, say that the main reason is that web design affects user experience in more ways than one. If you manage to truly impress your website visitors with your design, you increase the chances of them converting.

That’s why it’s essential to ensure your website design is up to the task and that it meets consumer needs and expectations. With that in mind, here are a few web design best practices for higher conversions.

Exceptional navigation

Navigation is one of the most important factors when it comes to web design. You want to reduce friction as much as possible and allow visitors to browse your website seamlessly.

If you remove the obstacles and inconveniences, your visitors are more likely to convert.

It’s vital to have a visible search bar so that your visitors can look up what they need. Moreover, make sure to remove or fix any missing or broken pages, as well as any redirects and errors to ensure an exceptional browsing experience.


Mobile Friendliness

As you may already know, most consumers browse the web using a mobile device these days. They expect your website to be mobile-friendly. If not, they will bounce right off and never come back.

The interesting fact is that mobile traffic has significantly grown over the last few years, and it continues to do so.

By not having a mobile-friendly website, you’re basically closing the door to many potential customers. That’s why you should at least implement a responsive web design that adjusts your website’s content and elements to the users’ mobile devices and screen sizes.

Awesome visuals

Website visuals are a vital component of any web design. Great visuals capture people’s attention and encourage them to stay and explore further. If your web design lacks visual quality, your website visitors may lose their interest and leave.

Therefore, if you want to improve conversions, you’ll have to improve the visual elements on your website.

If you don’t know how to do it yourself, some professionals can help. We recommend hiring local talent because they are in touch with the local market’s needs and preferences.

So, contact the reliable web design agency NYC if you live in New York and see how they can improve your website’s visuals. Once that’s done, you’ll see a significant improvement in your conversion rate.

Page loading time

Website speed is crucial for ensuring customer satisfaction.

When it comes to online consumers, they have little to no patience at all for sluggish websites. If your pages don’t load when your visitors expect them to, they’ll leave.

That’s why it’s of vital importance to improve page loading time and overall website speed. Some of the best practices include changing hosting providers, compressing and resizing images, minifying website code, and so on.

Search Engine Optimization (SEO)

SEO can be a great asset when it comes to improving conversion rates. Although SEO is a fundamental part of digital marketing, it has a lot to do with improving your website’s performance and functionality.

The end result is improved website visibility, more organic traffic, greater brand awareness, enhanced credibility, and authority, among other things. Here are some of the SEO pillars that can help you boost conversions.

  • Technical SEO – Focuses on website functionality aspects, such as speed, security, navigation etc.
  • On-page SEO- Focuses on optimizing website content, such as Meta descriptions, URLs, title tags, etc.
  • Off-page SEO – Focuses on creating credibility and exposure through content marketing, guest posts, and link building.

CTA optimization

A call to action, or simply CTA, can make or break a conversion opportunity.

If your CTAs aren’t well-optimized, you can’t expect website visitors to click through. That’s why you need to encourage them to do so. That said, you should keep things as simple as possible because you don’t want to overwhelm your visitors.

First, your copy must be compelling and interesting to your visitors. Then decide where it is best to place your CTA button within that copy so it’s convenient for website visitors to find and click on it.

It would be best to use encouraging phrases, such as “Join Now” or “Find Out More,” so that you can hold your visitors’ interest.

Quality images

Suppose you could pinpoint one thing that every consumer likes; it would be quality images.

A high-resolution image is something everyone prefers to see on your website. It’s safe to say that quality images are an integral aspect of your web design. This is especially true for eCommerce websites.

High-quality product images can improve conversion rates because they allow consumers to inspect the product more efficiently.

However, high-quality images can slow down your website drastically if you’re not careful enough, so make sure your images are well-optimized.

Brand consistency

A lot of websites integrate their branding into the design. This is a great thing because it allows your audience to relate to your brand more seamlessly while browsing your website.

However, when it comes to integrating branding into web design, you must remain consistent at all times.

Once you’ve decided which color scheme, tone of voice and even fonts to use, you must implement them throughout the entire website. That means every page and every piece of content has to be carefully aligned with your branding.

If you miss even a small detail, your audience will notice, and they won’t be happy, which means they’re less likely to convert.

Great content

Content is a vital component of your web design. The main reason is that content provides value to your visitors in the form of information, education and entertainment.

Website content must, therefore, be well-structured, highly relevant and well-optimized. The main purpose of website content is to drive high engagement levels and keep your visitors on your website.

You can basically leverage content to nurture leads until they’re ready to convert. The great thing about content is that it can keep consumers engaged even when they’re not on your website.

In other words, you can provide valuable content to your audience via email marketing and social media to ensure they’ll come back to your website and eventually convert.

Continuous testing

Continuous Testing

Web design is something that evolves over time. Even if your web design is perfect in every way now, it doesn’t mean it will remain viable forever.

Consumer behavior changes fast, and so do their preferences. You have to keep an eye out for these changes so that you can work on your web design and make the necessary improvements.

That’s why continuous testing, such as the A/B testing, for instance, is extremely important. You have to try out different things to determine what’s working and what isn’t. That’s the only way to ensure that your web design will always be able to meet consumer expectations.


Your web design is a determining factor when it comes to conversion rates. If consumers don’t like it, they’ll leave. It’s simple as that.

On the other hand, a great web design will encourage consumers to stay, and if your strategy is on point, you’ll be able to convert your visitors into customers.

Jacob is a seasoned digital marketing professional with a decade of experience in SEO, Facebook Ads, PPC, and CRO. He is passionate about implementing innovative strategies that drive results – his clients have achieved a 5.06x ROAS.

His commitment to continuous learning and client success makes him a valuable asset to any marketing initiative. Outside of work, you'll find him running, or spending time with his family.

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