SEO strategy is at the core of any successful blog. It is even more critical in densely populated niches like Food blogs.
Making your food blog stand out in a sea of authoritative blogs isn’t mere guesswork. It requires a long-term SEO strategy. Here are 11 ways you can make your food blog stand out and beat the competition;
1. Long-tail keyword
With so many food blogs out there, long-tail keywords are your best bet to outrank them on google. You must research your long-tail keywords and plan your content strategy accordingly.
Here’s an example of how to do it.
Instead of writing ‘the best homemade birthday cake,’ write ‘the best sugar-free homemade birthday cake,’ this will help you solve the query of anyone looking to bake a birthday cake for their diabetic loved ones.
In short, long-tail keywords can help Google find your recipe (and, most importantly, your website) in a sea of food blogging websites.
2. Internal linking
Link your related posts through internal linking. This helps you to make your user stay longer on your website.
Once they have found you through your long-tail keywords, showing your other related content will only help you.
Why settle for the sugar-free birthday cake?
Why not also tell them about your sugar-free cupcake recipe?
Internal linking is a great way to turn your one-time casual visitor into an ardent follower. Rather than just checking out one of your recipes, they will know you have a ton of other recipes, and yours will be the first site they visit whenever they need to lookup any recipe.
3. Optimize image and alt text
Food is one niche where the visuals are as important in a blog as the text, if not more. Adding high-quality photos is a must for your website. What’s even more critical is adding alt text for each image. Sounds like too much work?
Here’s why all those troubles are worth your time.
“Alt text provides valuable information to Google about your images, which helps your content rank. Also, it helps the visually impaired as they depend on screen readers”, says Cristian Ward, the Co-founder & CEO of Sandiegoseo. company
So, instead of just putting your pictures with an alt text that says ‘random image 65’, be a little descriptive with your photos and rename it to ‘sugar-free chocolate cake.’
Decreasing the size of your image without compromising the quality is another good idea, as this makes your website easier to load on mobile devices.
You can use online image compression tools like tinypng.
4. SEO Titles and Meta descriptions
You must have an SEO title and meta description for each post. Make sure your meta descriptions contain long-tail keywords as well. This will help your content to compete against seasoned food bloggers.
Also, do not forget to optimize your older posts’ titles and meta descriptions, even the ones you wrote months or years ago.
You can make this task easier by installing the Yoast SEO plugin. It will help ensure you’re following the best SEO practices.
5. Season-Specific Content
Plan your content ahead of schedule. Since people are more likely to search for the perfect turkey recipe a few days before Thanksgiving, have your post ready to serve them a month ahead.
SEO is a long-term game. New content takes weeks and, in some cases, months to rank on google. So, planning your content sets up your blog nicely for ranking.
Moreover, if you already have the Turkey recipe on your blog, Thanksgiving is an excellent time to check for any loose SEO ends to tie. Put a better photo, tweak that meta description, or use a longer keyword.
6. On-page SEO (Fast Website)
No SEO can bring traffic to your website if it’s slow. Google gives very high preference to user experience, so if your website loads slowly, your chances of ranking the website become very slim.
Use GT Metrix to check the loading speed of your website. If your website ends up being on the slower side, it is advisable to audit it.
Many free online tools can help you fully audit your website. Look out for loose ends that can help improve your website’s speed.
7. WordPress Recipe plugin
There’s a reason why WordPress is so popular with users. Besides various themes that suit your personality, it offers some great plugins.
You can use some of their most popular recipe plugins as a food blogger. Recipe plugins like WP recipe are created to help food bloggers with SEO.
Although it provides a vast range of settings and flexibility-using the plugin with the default setting is good enough for you.
The first one. It has a better chance of catching your eye. Not only does it not look spammy like the second one, but it gives you the additional information that the chocolate recipe is also sugar-free.
The second URL looks like the text version of a clickbaity Youtube video.
10. Voice Search Is The Future.
Whether you like it or not, voice search is here to stay. If anything, it will only be more predominant in the future.
Some research has shown that in 2019, almost 40% of internet users did voice searches to help in the US. So, if you are not optimizing your content for voice search, you will lose a subsequent chunk of traffic.
You can optimize your content for voice search in the following ways;
More and more people use mobile devices to use the internet, and mobile device users form considerable traffic. It is, therefore, critical that your website is mobile-friendly.
Modern SEO massively relies on user experience. If your website is not mobile-friendly, your customers have a poor experience. This results in a high bounce rate, eventually forcing Google to push your website further down in ranking.
Do the following to make your website mobile-friendly;
Use a mobile-friendly template or theme
Use a readable and large font
Make your images light
It is important to remember that SEO is a long-term game. Don’t expect your content to rank the very next day.
It requires a lot of testing even after you have done the basics right. However, equipped with a clear SEO strategy, your new food blog gets an excellent chance of beating the competition.
On the other hand, if you already have a food blog that is not performing as well as you would like, check these 11 boxes.
Jacob is a Digital Marketing fanatic. He loves to learn and implement new techniques to highlight the best practices in search engine optimization and Facebook Ads.
He is always seeking knowledge and opportunities so he can share his acquired wisdom with the world.
He started working at a small marketing firm early in his career and learned how to create social media and email marketing campaigns. From there, he moved on to work at a more prominent digital marketing agency, where he learned about SEO, PPC, and CRO.
He loves to study and research different SEO and CRO strategies so he can apply them in his work. He firmly believes that the people and clients he's worked with have influenced his skill growth, and he loves to help others improve their skills.
He's very driven and continually seeks ways to solve problems, create new innovative ideas, and increase his knowledge. Jacob always ensures that his work is done professionally and accurately. In his free time, he loves to go for long runs, listen to music, and spend time with his family.
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