Which bidding option is best suited for an advertiser focused on direct response marketing goals?

WHICH BIDDING OPTION IS BEST SUITED FOR AN ADVERTISER FOCUSED ON DIRECT RESPONSE MARKETING GOALS?

⚪ Cost-per-interaction (CPI)
✔️ Cost-per-click
⚪ Effective cost-per-thousand impressions (eCPM)
⚪ Cost-per-thousand impressions (CPM)

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